🤑 $214B of Advertising Revenue

Together with Acorns

Good morning,

A quick breakdown — in case you just don’t have the time.

1. ⭐ YouTube’s ad revenue compared to Amazon, Google, & Meta.

2. ⭐ This week’s podcast episode will help you save thousands.

3. ⭐ It’s been two years since the crypto market bottomed.

4. ⭐ A quick breakdown of stock buybacks and blackout periods.

5. ⭐ You can’t buy ZYN nicotine pouches online anymore.

6. ⭐ Optimize your portfolio & get the best research w/ Seeking Alpha.

Market Overview

Chart of the Week

This one is simply a beauty — showing what the tech giants are able to rake in from advertising. If there’s one thing we’re taking away from it — it’s that Alphabet (Google + YouTube) has garnered nearly $214B of advertising revenue over the last 12 months. That’s insane!

When compared to the $140B that the Meta family of apps has done (Facebook, Facebook Messenger, Instagram, WhatsApp) — it shows the ridiculous amount of advertising power of Google.

Together with Acorns

As we turn the page to the summer months, we’ve partnered up with Acorns!

If you set up your account using the link below + pay your first subscription fee (which start at $3 / month) — you’ll get a $35 bonus! 

More importantly, this $35 bonus can be used to kick-off building your base — allowing you to become financially free over time. With over 13 million customers and $20B invested, we’re thrilled to partner with Acorns to present this special offer to you all.

In Case You Missed It…

👉 Episode 69: This Episode Will Save You Thousands (Seriously)

In this week’s episode of the Rich Habits podcast (linked here) — Robert and Austin touched on the following:

1. Capital Gains Taxes — these are the taxes you pay on your investment profits. Depending if you held the investment for less than or more than one year, you’ll owe short-term or long-term capital gains taxes. Short-term is taxes as ordinary income, whereas long-term is much more favorable.

2. Tax-Loss Harvesting — by selling our unprofitable investments, we’re able to utilize those losses to offset gains made elsewhere in our portfolio. You must wait 30 days before you can add the stock back to your portfolio and still claim it as a loss.

3. Direct Indexing — instead of buying shares of VOO, you’re buying the individual components of the S&P 500 (all 500 companies) in their market capitalization weighted fashion. This allows you to track the total performance of the index, just as owning VOO would.

Below is a screenshot of our $20,000 Rich Habits portfolio inside of Frec — putting our money where our mouth is! As you can see, by direct indexing the S&P 500 we’re up +2.5% while automatically having tax loss harvested $36.17.

Over time, that $36 will grow to $3,600 — offering us over $1,500 in savings on our taxes at a later date. This happens automatically and behind the scenes — we didn’t do anything beside deposit the funds.

👉 Q&A: $320K of Student Loans, Broke Boyfriend, and $300K of Google Stock

This one was an absolute banger. Some of the best questions were about having a mountain of student loan debt, financial considerations with a significant other, and having a ton of one single stock.

This week’s Q&A episode (posted this morning) had questions from — Sophia G, Jerry, Daniel H, Yi H, Vihn T, Matt, and Mauv.

We prioritize questions via Instagram DMs — if you’re not yet following us, be sure to follow here! Thanks for keeping all of the great Qs rolling in!

Robert’s Callout

The cryptocurrency market bottomed two years ago.

Given the recent inaction of the cryptocurrency market (Bitcoin is the same price it was three months ago in March), it’s important to reflect upon where things were only two short years ago.

Despair was everywhere — FTX had just gone under, BlockFi was filing for bankruptcy, and Bitcoin was trading below $17,000 per coin. Some “experts” were calling for Bitcoin to crash to $0 entirely — but we know that would never happen.

Austin’s Callout

The buyback blackout period has begun.

As you all might know, once a company becomes extraordinarily large they begin allocating a portion of their profits toward buying back their own stock — artificially inflating their EPS (earnings per share).

Apple recently announced a $110 billion stock buyback program just the other week — the largest stock buyback authorization in history. However, these companies aren’t allowed to buyback their stock whenever they want — they must only do it during specific times of the year as not to “insider trade” their earnings data.

The Rich Habits Radar

• 👉 Nvidia became the most valuable company in the world this week.

• 👉 Warren Buffett’s Berkshire Hathaway upped its OXY stake to 29%.

• 👉 “Netflix Houses” were announced, with locations in PA & TX.

• 👉 Apple just ended its “buy now, pay later” offering.

• 👉 Philip Morris halted online sales of popular ZYN nicotine pouches.

• 👉 McDonald’s ended its AI drive-thru partnership with IBM.

Check ‘Em Out

Below is a list of our featured partners that we’ve vetted — with whom we have a personal relationship. Browse these exclusive offers curated just for you:

• Budgeting — Download our FREE Budgeting Template

• High-Yield Cash Account — Earn 5.1% on your savings

• Public — Trade stocks, options, and crypto

• Frec — Use direct indexing to automatically tax-loss harvest

• Grifin — Automatically buy stock where you shop

• Acorns — Get $35 free when you subscribe

• Suriance — Protect your family with term life insurance

• Video Course — Use code “Newsletter” for 15% off

• Seeking Alpha — Optimize your portfolio

• Credit Card Matrix — Find your next favorite card to swipe

• Roi — Use code “Habits” and start tracking your net worth

• Dynasty — Protect your home in a trust

Disclaimer: This is not financial advice or a recommendation for any investment. The content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice.