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Hi Everyone,
We hope you’re having a great week! Thanks for all of the incredible feedback on our “Rich Habits Radar” Friday Episodes
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A quick breakdown — in case you don’t have the time.
⭐ Crypto treasury companies are extending beyond BTC and ETH.
⭐ We broke down how you can stay on track during times of uncertainty.
⭐ AI-related capital expenditures are exploding at an unprecedented pace.
⭐ The United States government has serious money problems.
⭐ Amazon rolled out same‑day delivery of fresh foods across the U.S.
Market Overview
As of market open, 8/14/2025
Chart of the Week
Crypto treasury companies are firmly in the spotlight.
Bitmine Immersion Technologies (BMNR) announced plans to issue up to $20 billion in new stock to significantly increase its Ethereum (ETH) holdings. The company, led by Fundstrat’s Tom Lee, currently owns about 1.15 million ETH tokens worth $4.96 billion — roughly 1% of all ETH in circulation — but aims to acquire 5% of the global supply.
Following the announcement, BMNR stock surged over +5% Tuesday, adding to a +750% year-to-date gain — while ETH rose another +6% to trade above $4,500.
Bitmine is part of a growing group of “crypto treasury companies” that raise capital by selling stock and using the proceeds to buy and hold cryptocurrencies on their balance sheets, a strategy popularized by Michael Saylor’s MicroStrategy (MSTR)
Other notable ETH holders include Coinbase (COIN), which has over 100,000 tokens valued above $500 million, and SharpLink Gaming (SBET), while GameStop (GME) has taken a similar approach with bitcoin.
Ether has jumped more than +50% in the past month, boosted by the strong IPO of Circle Internet Group, Ethereum’s dominance in the stablecoin market, and overall skyrocketing demand.
But it’s not only about BTC and ETH — CEA Industries (BNC) has now become the largest corporate holder of the Binance coin (BNB).
CEA Industries’ treasury arm, BNB Network Company, has purchased 200,000 BNB tokens for $160 million, making it the largest corporate holder of the cryptocurrency.
The acquisition follows a $500 million private placement led by 10X Capital and YZi Labs, with plans to focus the company’s treasury strategy exclusively on BNB. Leadership changes accompanied the move, with Galaxy Digital co-founder David Namdar becoming CEO.
CEA Industries (BNC) intends to keep buying BNB until all treasury funds are deployed, positioning the company as a major long-term player in the token’s market. If warrants tied to the recent fundraising are exercised, the company could have as much as $1.25 billion available for further BNB acquisitions.
Shares of CEA Industries (BNC) are up nearly +200% over the past month as a result.
What we’re witnessing is absolutely incredible. Crypto treasury companies have become a much more legitimate business in 2025 — and we’ve even seen legendary investor Stanley Druckenmiller take a stake in Bitmine.
Some interesting food for thought here too… As governments want more and more crypto, it could very well be easier to work with treasury companies like MSTR, BMNR, and BNC to acquire those positions (instead of announcing large purchases, and then buying them on the open market).
Let’s see how all of this plays out!
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In Case You Missed It…
In this week’s Monday-morning episode of the Rich Habits Podcast (linked here) — Austin and Robert shared the three strategies they’ve used to stay on track during economic uncertainty and wild market swings. With jobs data being revised downward, volatility picking up, and the Fed likely to cut rates next month — investors everywhere are on edge. Austin and Robert explain how this is a time in which your habits matter most.
Here’s what they covered…
Control the Controllables — You can’t control the market’s short-term moves, but you can control your budget, your investment cadence, and where you put your money. Track progress in dollar amounts invested — not daily portfolio swings — and stick to a consistent plan, ideally focused on ETFs and index funds that have historically delivered strong long-term returns.
Be Careful with High-Beta Stocks — High-beta names (often in tech or biotech) move 3–5x more than the market during volatility. If you own them, you need to expect — and emotionally withstand — drops of 20–40%. Consider keeping them in a capped “speculative bucket” and reassess your risk tolerance if those swings make you panic.
Focus on the Fundamentals — Stock prices can disconnect from reality in the short term, but fundamentals like revenue growth, margins, and profitability tell the real story. Train your “volatility muscle” by zooming out to quarterly and annual performance, management’s long-term vision, and the sector’s multi-year growth potential.
Market pullbacks aren’t a reason to run for the hills — they’re a normal part of investing. With the right mindset and structure, you can ride out the storms and stay on course toward your goals.
Here’s a link to the Q&A episode that was posted this morning.
We answered questions from: Aliyah, Kali, Brandon, Laura, Joseph, Ricky, Tracey, and Michele.
You can submit questions for these episodes by asking them inside of the Rich Habits Network, replying to this email, or sending us a DM on Instagram.
The Rich Habits Podcast is available on Spotify, Apple, iHeart, YouTube, and wherever else you get your content!
Robert’s Callout
AI-related capital expenditures are exploding at an unprecedented pace.
For the first time in history, the CapEx-to-sales ratio among the largest AI investors has surged past 18% — nearly double what it was just a year and a half ago. To put that into perspective, in the years leading up to the 2020 pandemic, these companies were spending only around 8% of sales on capital projects.
This surge is being fueled by a handful of tech titans — Amazon, Apple, Google, Meta, Microsoft, Nvidia, and Oracle — whose combined market share across the technology sector has now climbed to a record 33%. These companies are racing to build out the massive computing power, data centers, and infrastructure needed to train and run next-generation AI models.
One striking example comes from Meta (META), which has announced plans to construct a data center so large it would rival the footprint of Manhattan itself. Moves like this underscore just how fierce and costly the AI arms race has become — and how determined the biggest players are to secure an early lead in the future of artificial intelligence.
As we’ve said many times, the AI movement is not a “bubble” — it’s a new industrial revolution. There will be many companies that become overvalued or that go bust — but the changes we’re seeing in real time are incredible!
Austin’s Callout
The United States government has serious money problems.
The U.S. Treasury reported a staggering $291 billion budget deficit for July.
The figure marks a dramatic turnaround from June, when the government actually posted a $27 billion surplus. The sudden shift underscores just how quickly the nation’s fiscal position can deteriorate when spending outpaces revenue.
In July, government outlays jumped +9.7% year-over-year to $630 billion — the second-highest monthly spending total since January. This included rising costs across interest payments, social programs, and other federal obligations. On the other side of the ledger, revenue growth was much slower, increasing just +2.5% YoY to $338 billion, which included $29.6 billion from tariff collections.
For the fiscal year-to-date, the deficit has swelled to $1.63 trillion — up +7.4% YoY — putting 2025 on track to log the third-largest annual deficit in U.S. history.
These numbers paint a sobering picture: America’s deficit spending problem isn’t just persisting — it’s accelerating. Tariff revenue is surging (as you can see above), but will that be enough to make a dent?
By the end of the year, I’d really like to see some positive updates regarding the U.S. government’s deficit. It seems that a combination of tariff revenue and “outgrowing” the debt is our current approach — but it hasn’t moved the needle yet.
The Rich Habits Radar
👉 S&P 500 & Nasdaq hit record closing highs on Wednesday.
👉 Trump evaluated 11 candidates for Fed Chair
👉 CPI came in light at 2.7% YoY for July, sparking rally hopes.
👉 Amazon rolled out same‑day delivery of fresh foods across the U.S.
👉 Bullish IPO debuted well above its range, jumping ~90% in a day.
👉 Perplexity “bid” to integrate into Chrome — aiming to rival Google search.
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Disclaimer: This is not financial advice or a recommendation for any investment. The content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice.
Disclosure: Creative Direct Marketing Group (CDMG) Inc. paid to have news shared about CEA Industries becoming the largest corporate holder of BNB. This is not financial advice and provides no guarantee of future returns.