Together with Public
Hi Everyone,
We hope you’re having a great week.
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Read on for this week’s breakdown of the markets!
A quick breakdown — in case you don’t have the time.
⭐ We’ve officially entered the fourth year of this bull market.
⭐ Public has launched direct indexing for as little as $1,000.
⭐ Americans are delaying major purchases because of the shutdown.
⭐ The Russell 2000 is breaking out to new all-time highs.
⭐ Hers unveiled a new line of treatment plans for menopause.
Market Overview

As of market close, 10/15/2025
Chart of the Week

We’ve officially entered the fourth year of this bull market.
It’s official, the bull market that started in October 2022 is officially heading into year four! Since 1950, six of the last seven bull markets that reached their fourth year were higher a year later — for an average return of +14.6% and a median return of +13.7%.
We shared this data not to claim it as predictive for the next 12 months, but instead to show you that history is on our side. As of today, this bull market has delivered total returns of +89% since those October 2022 lows. Over the last 11 bull markets, the S&P 500 delivered an average return of +191% before it ended.
Despite everyone calling this AI-driven bull market a bubble, this bull market has actually been par for the course. According to Fidelity, the average bull market produces roughly +90% gains over the course of 30 months — we’re currently hovering around that same average over a 36 month time horizon.
We understand the fear — seeing your portfolio nose dive by -3-4% in a single trading day can be intimidating, as that’s exactly what happened last week because of Trump’s post online about China. The reality is, volatility is the cost of investing. Stocks go up and down. The key to winning in the stock market is to stay invested, have a plan, and stick to it.
And remember — if you feel uncomfortable about your portfolio, there’s never shame in moving into some cash! You’re not supposed to be obsessive and worried about day-to-day movements in the market. You ARE supposed to ride the trends and have patience!
Today’s Rich Habits Newsletter is brought to you by Public, the investing platform that combines a broad range of asset classes with the tools you need to build and manage your wealth.
From stocks to bonds, options, crypto, and more—it’s all here. You can even generate fixed income with a suite of yield accounts. If you’re looking for more than just a place to trade, discover the investing platform that’s as serious about your money as you are.
In Case You Missed It…
In this week’s Monday-morning episode of the Rich Habits Podcast (linked here) — Austin and Robert sat down with Stephen Sikes, Chief Operating Officer of Public, to break down one of the most powerful — yet historically exclusive — investing strategies: direct indexing.
For decades, direct indexing was reserved for the ultra-wealthy — typically requiring $250K minimums and access to private wealth managers. But now, Public has made it available to everyday investors with as little as $1,000, potentially helping users save thousands each year in taxes.
Here’s what they covered…
Democratizing Direct Indexing — Stephen explained how Public’s platform allows anyone to own the individual stocks inside an index (like the S&P 500 or Nasdaq-100), rather than just buying an ETF like VOO or QQQ. This gives investors more control, personalization, and powerful tax advantages once reserved for high-net-worth clients.
Tax-Loss Harvesting Made Simple — Instead of harvesting losses on an ETF as a whole, direct indexing lets you harvest losses on hundreds of individual positions — potentially offsetting capital gains and even reducing taxable income.
The $1K Revolution — By lowering the entry point from $250K to $1K, Public is opening the door for millions of retail investors to access the same strategies used by the wealthiest 1%.
Behavioral Simplicity Meets Advanced Strategy — Despite the complexity of owning hundreds of stocks, Public automates the experience — helping investors manage rebalancing, track performance, and optimize taxes without feeling overwhelmed.
The Future of Index Investing — Stephen also shared his view on where the industry is heading: more customization, more control, and more tools that help everyday investors build long-term wealth efficiently.
This conversation breaks down one of the biggest shifts happening in personal finance — and why the next evolution of index investing is already here.
Here’s a link to the Q&A episode that was posted this morning.
You can submit questions for these episodes by asking them inside of the Rich Habits Network, replying to this email, or sending us a DM on Instagram.
The Rich Habits Podcast is available on Spotify, Apple, iHeart, YouTube, and wherever else you get your content!
Robert’s Callout

Americans are tightening their wallets.
According to a recent Redfin survey, 17% of Americans are delaying major purchases like homes or cars due to the ongoing government shutdown — and 7% have canceled plans altogether.
Much of this comes down to uncertainty. Many federal employees and contractors have paused spending until paychecks resume, while over 40% of Americans are delaying or canceling big purchases because they’re worried about job security.
In fact, 37% of workers say they’re more concerned about losing their job today than at the start of the year. Every week the government is shutdown, the economy loses roughly -$1B in economic activity.
The takeaway? Confidence drives spending — and right now, confidence is fading.
When people stop making major purchases, it ripples through the entire economy. It’s a reminder that stability matters — not just in markets, but in people’s lives.
Stay disciplined, stay diversified, and control what you can. My hunch is that the markets may rip after the government shutdown ends — but that doesn’t mean the underlying issues will go away.
Austin’s Callout

Small-cap stocks are breaking out — put on your dancing shoes.
The Russell 2000, an index that tracks the performance of 2,000 small-cap publicly traded companies in the United States, is breaking out of a 4-year basing structure. As a reminder, the Russell 2000 is made up of companies whose market caps usually fall between $250M and $3B. Considering the size of the average company inside of this index, it has historically been used by investors to gauge risk-on sentiment, since small-caps tend to be more sensitive to economic cycles.
As the Federal Reserve is expected to continue cutting interest rates (and restart quantitative easing) small cap companies are poised to benefit the most — and it’s already taking place.
If you’re inside the Rich Habits Network, you’ll know I’ve been building a small cap-focused portfolio on Public — and it’s up roughly +25% over the last month. It remains my belief that this “AI-induced Bubble” is not over and these small cap names will continue to experience momentum.

As a reminder, the most risk-on names in the stock market are always the first to fall. Cathie Wood’s ARKK ETF (which at the time was full of pre-revenue / overvalued Covid tech stocks) peaked in February 2021 and fell by -39% before the S&P 500 and Nasdaq-100 began their bear market decline in early-2022.
We’re seeing the opposite happen right now. The S&P 500 and Nasdaq-100 are trading near all-time highs while the riskier names (Russell 2000) are breaking out to new all-time highs.
No one can predict the future, but I’m optimistic between rate cuts, manageable unemployment, deregulation, continued fiscal spending, red hot GDP, and record earnings the stock market will continue to muddle along — pushing small cap stocks, specifically, higher.
The Rich Habits Radar
👉 Hers unveiled a new line of treatment plans for menopause.
👉 BLK, NVDA, MSFT, & xAI teamed up in $40B Aligned Data Centers takeover.
👉 ASML beat earnings expectations as AI-driven chip demand stayed strong.
👉 Big banks kicked off Q3 earnings season, generally topping forecasts.
👉 Waymo announced plans to expand its driverless services to London.
👉 JPMorgan detailed its $1.5T “Bet on America” investment strategy.
👉 OpenAI & Broadcom announced multibillion-dollar AI accelerator deal.
👉 Retail investors posted their largest one-month buying spree on record.
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