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Hi Everyone,
We’re back! After a week-long hiatus due to Austin’s father passing away on July 8, the Rich Habits Podcast is back with new weekly episodes — so be sure to tune in to this morning’s Q&A episode by clicking here.
Don’t forget — Austin and Robert will be publishing NEW weekly episodes starting Friday, August 1st. These new “Rich Habits Radar” Friday episodes will be focused on the biggest headlines and happenings impacting you and your money.
If you’re not already, be sure to “Subscribe” to the Rich Habits Podcast on Spotify, Apple, or YouTube to stay in the know.
A quick breakdown — in case you don’t have the time.
⭐ 116 publicly traded companies hold Bitcoin on their balance sheets.
⭐ We discussed the five types of wealth with Sahil Bloom.
⭐ Since 1989, investing at all-time highs has paid off.
⭐ Waymo has expanded in Austin, TX — the Robotaxi race has begun.
⭐ Nvidia and AMD announced their plans to resume AI chip sales to China.
Market Overview

As of 7/17/25
Chart of the Week

116 publicly traded companies hold Bitcoin on their balance sheets.
In recent years, Bitcoin has emerged as a treasury asset for businesses across various industries — with the most prominent “Bitcoin treasury” being MicroStrategy (MSTR). While most companies choose to hold a small amount of Bitcoin as part of their broader business model (e.g., Tesla) others take a more aggressive approach — allocating a majority of their assets to Bitcoin with the stated goal of accumulating as much Bitcoin as possible.
Remember, as the price of Bitcoin goes up or down — so does the share price of these “Bitcoin treasury” companies. With that being said, by owning shares of these “Bitcoin treasury” companies, you don’t have direct ownership of Bitcoin itself — which sort of defeats the entire purpose of owning Bitcoin.
On the other hand, we’re now seeing dozens of publicly-traded companies across various sectors allocate a small percentage of their balance sheets to Bitcoin. As a reminder, these companies have tens (if not hundreds) of billions of dollars of cash on their balance sheets on any given day — and a good CFO will ensure their idle cash is earning interest via US Treasuries.
Instead of allocating 100% of their idle cash to earn 4.3% APY on short-term treasuries, they might instead allocated 95% — leaving the other 5% to be held in Bitcoin.
Recently, we’ve seen the rise of “Ethereum treasury” companies such as Tom Lee’s BitMine Immersion (BTMN). His company now holds 300,657 ETH — totaling $1B in value. According to Tom Lee, “We are well on our way to achieving our goal of acquiring and staking 5% of the overall ETH supply.” And according to a recent SEC filing, PayPal and Palantir co-founder Peter Thiel, has a 9.1% stake in the company.

Some of the most popular companies holding Bitcoin on their balance sheets right now include Tesla, Coinbase, Block, Rumble, MercadoLibre, and BlackRock.
With the price of Bitcoin hitting a new all-time high of $122K, we want to remind you how important it is to have an exit strategy. Bitcoin (generally speaking) moves in cycles — with the “down” cycles sometimes experiencing declines of over -70%.
Have a plan, stick to it, and don’t forget to redeploy your profits elsewhere in your portfolio.
Today’s Rich Habits Newsletter is brought to you by Public, the investing platform that combines a broad range of asset classes with the tools you need to build and manage your wealth.
From stocks to bonds, options, crypto, and more—it’s all here. You can even generate fixed income with a suite of yield accounts. If you’re looking for more than just a place to trade, discover the investing platform that’s as serious about your money as you are.
In Case You Missed It…

In this week’s Monday-morning episode of the Rich Habits Podcast (linked here) — Robert and Austin interview Sahil Bloom. He’s on a mission to redefine what it means to live a wealthy life.
Here’s what they talked about…
Time Wealth — the freedom to choose how to spend your time, whom to spend it with, and when to trade it for something else.
Social Wealth — the connection to others in your personal and professional worlds. It is the network you can rely on for love and friendship, as well as help in times of need.
Mental Wealth — the connection to a higher-order purpose and meaning that provides motivation and guides your short- and long-term decision making.
Physical Wealth — your health, fitness, and vitality. Focusing on the controllable actions around movement, nutrition, and recovery.
Financial Wealth — growing income, managing expenses, and investing the difference in long-term assets that compound meaningfully over time, while simultaneously keeping your expectations in check.
Don’t forget to order his new book, The 5 Types of Wealth! It’s a page-turner and includes some incredible stories, anecdotes, instructions, and motivation.
If you’ve not yet listened to this episode, you need to.
As the interviewers, we learned a lot.
A few of our favorite quotes from the episode include “Anything above zero compounds,” and “You’ll achieve much more in life by being consistently reliable than being occasionally extraordinary.”
Here’s a link to the Q&A episode that was posted this morning. We’re delighted to have Austin back!
We answered questions from: Warp, Gian, Rafael, Ben, Shawn, Uriel, Vinny, and more.
You can submit questions for these episodes by asking them inside of the Rich Habits Network, replying to this email, or sending us a DM on Instagram.
The Rich Habits Podcast is available on Spotify, Apple, iHeart, YouTube, and wherever else you get your content!
Robert’s Callout

Since 1989, investing at all-time highs has paid off.
We’ve been talking about implementing a “dollar-cost averaging” investing strategy for years now — investing a specified amount of money in the stock market consistently over time. The feedback we receive from you all is usually positive — except when the stock market is trading at an all-time high, as it is now.
“I don’t want to buy the top! What if it crashes and I lose my money?”
Here’s the deal — since 1989, the S&P 500 has actually performed better on average in the 1-5 years following an all-time high than any other time period. Simply put, all-time highs are bullish for our portfolios — and we should not shy away from investing during them. It’s impossible to say what might happen in the near-term (weeks or months), but history tells us over the next 1, 3, and 5-year period of time the S&P 500 is likely to continue to outperform benchmarks.

Above is a chart that illustrates the S&P 500 annual total returns dating back to 1990 — with 1995 and 2008 performing the best and worst, respectively. As you can see highlighted in green, 2025 is par for the course — despite the “Trump Tariff Tantrum” that took place throughout April.
Don’t let market volatility deter you from building wealth. Remember, we’re not investing with a six or twelve month time horizon — we’re investing to build wealth over decades. Stay consistent, even throughout all-time highs.
Austin’s Callout

Waymo has expanded in Austin, TX — the Robotaxi race is on.
Only one week after Elon Musk announced an expanded geofence for Tesla Robotaxis (shown below in red compared to Waymo’s in blue), Waymo is more than doubling its service territory. Through their partnership with Uber Technologies (UBER), Waymo announced on Thursday that it will now offer autonomous rides across 90 square miles of the city.

Texas has emerged as a key market for robotaxis, partly due to less stringent regulations on driverless vehicles compared to other states. In late March, Waymo robotaxis accounted for 20% of Uber rides within its initial 37-square-mile operating territory in Austin, TX. The company also began collecting data in New York City this month to seek a permit for autonomous testing.
According to Peter Mallouk, Waymo is now doing over 700K paid rides per month in California, a significant increase from fewer than 100K a year ago. According to a recent report published by Wells Fargo, Waymo will capture 10% of US rideshare trips by the end of 2030 — equating to 465M rides annually — driven by expansion into 17 new markets covering 57% of US rideshare demand.

Woohoo, the future is here! Haha.
On a serious note, position yourself accordingly.
Nvidia (NVDA) and Advanced Micro Devices (AMD) make the chips these cars use for their autonomous driving — own their stock.
Google owns Waymo, own their stock. Uber is partnered with Waymo, own their stock. Lyft seems to be struggling with autonomous driving, if you own their stock… perhaps now is time to reconsider?
We’re not just consumers, we’re investors. Think critically about the massive changes happening around us every day — and be on the right side of history.
The Rich Habits Radar
👉 Trump denied planning to fire Jerome Powell.
👉 Nvidia and AMD announced their plans to resume AI chip sales to China.
👉 Google signed the world’s largest corporate hydropower deal.
👉 Goldman Sachs posted the best stock trading quarter in history.
👉 ASML beat expectations — orders jumped +54% QoQ.
👉 JPMorgan Chase delivered $50.2B in revenue — NII surged.
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