Together with Public
Here’s our livestream notes from Tuesday.
Hi Everyone,
Be sure to tune in on Friday, August 1st to the Rich Habits Radar — our new weekly podcast episodes covering the biggest headlines and happenings impacting you and your money!
We’re excited to begin reporting on the most consequential market-moving news on a weekly basis to you all — starting Friday, August 1st.
See you there!
A quick breakdown — in case you don’t have the time.
⭐ Meme stock mania is back — please be careful.
⭐ We broke down how to pay less in taxes w/ Karlton Dennis.
⭐ Google’s Search business is not dead.
⭐ Nvidia makes up 8% of the S&P 500, the highest ever on record.
⭐ Japan struck a trade deal with Trump — 15% tariffs and more.
Market Overview

As of market close, 7/23/2025
Chart of the Week

MorningBrew on X.com
Meme stock mania is back — please be careful.
Over the last several trading days we’ve experienced a flurry of “meme stock mania.” Starting in early-July with Opendoor Technologies (OPEN) experiencing a +400% rally due to a short squeeze, meme stocks all around have also rallied.
Uhh, what’s a “short squeeze” and why didn’t I buy these stocks?!
A “short squeeze” occurs when a stock price rises rapidly in reaction to “short sellers” being forced to cover their short positions by buying shares of stock on the open market.
When a “short seller” goes “short” on a stock, they’re essentially betting the stock price will go down. To place a bet like this, they borrow shares of stock from someone else, sell those shares at the current market price, wait until the price falls, buy the shares back, then return the borrowed shares back to the entity they borrowed them from.
Borrow, sell, price drops, buy back at lower price, return shares — keep the difference as profit.
When the price rises instead, the short seller is forced to buy back the shares they sold short at what is now a higher price — causing them to lose massive amounts of money depending on how high the price goes. These retail meme stock traders are looking for the “most shorted” stocks by hedge funds, buying their stock in mass in hopes to drive the stock price up — causing a “short squeeze.”

And this is all happening as the S&P 500 and Nasdaq-100 are hitting record highs.
Please be careful out there. This is not investing, this is gambling. If you want to gamble, be prepared to lose your principle in its entirety.
According to this newsletter, we were right.
The summer rally continued throughout the month of July with the S&P 500 and the Nasdaq-100 now up +2.8% and +3.2% month-to-date, respectively. With that being said, rallies of this magnitude don’t last forever. The S&P 500 and the Nasdaq-100 have been trading above their 50-day moving averages for the last two months — the longest stretch since 1998.
Have a plan, stick to the plan, and stay calm.
Today’s Rich Habits Newsletter is brought to you by Public, the investing platform that combines a broad range of asset classes with the tools you need to build and manage your wealth.
From stocks to bonds, options, crypto, and more—it’s all here. You can even generate fixed income with a suite of yield accounts. If you’re looking for more than just a place to trade, discover the investing platform that’s as serious about your money as you are.
In Case You Missed It…
In this week’s Monday-morning episode of the Rich Habits Podcast (linked here) — Austin and Robert sat down with tax strategist and entrepreneur Karlton Dennis to break down how the wealthy legally lower their tax bills, what the average person is missing, and what you need to know about the new tax legislation just signed into law.
Karlton has built a massive audience by making smart tax strategy simple — and in this episode, he holds nothing back.
Here’s what they covered…
Start Smart, Finish Wealthy — Whether you're just getting started or sitting on seven figures, tax strategy matters. Karlton shared beginner moves that everyday investors can use to cut their April bill — and advanced tips for high-income earners to build a more tax-efficient life.
Business Owner Advantages — If you run a side hustle or small business (think: Etsy shop, marketing agency, dog grooming, etc.), Karlton outlined deductions and entity structures that could save you thousands — and why most entrepreneurs leave money on the table.
The One Big Beautiful Bill — Signed into law on July 4th, this new legislation includes major updates to the tax code. Karlton walked through five key takeaways — including new rules around write-offs, investing through your business, and the importance of documentation.
Spend vs. Invest — Not all tax deductions require spending on liabilities. We talked through how strategic investing — in things like your business, brand, or team — can help lower your tax burden and grow your wealth long-term.
If you’ve ever felt confused about taxes or frustrated by how much you owe — this is the episode for you.
Here’s a link to the Q&A episode that was posted this morning. We’re delighted to have Austin back!
We answered questions from: Shiho N, Luke S, Sean M, Gregg P, Richard E, AJ, and Evan M.
You can submit questions for these episodes by asking them inside of the Rich Habits Network, replying to this email, or sending us a DM on Instagram.
The Rich Habits Podcast is available on Spotify, Apple, iHeart, YouTube, and wherever else you get your content!
Robert’s Callout

Google’s Search business is not dead.
After non-stop chatter of “ChatGPT will replace Google Search,” and “No one is going to use Google Search in the future,” we clearly see this continues to be proven wrong. Alphabet reported quarterly revenue of $54.2 billion for their Search and Ad business — equating to a whopping $208 billion in Search and Ad revenue over the last 12 months.
The chart below should put into perspective just how resilient this business segment is for Alphabet.

Additionally, Alphabet reported total revenue of over $90 billion — an increase of +12% year-over-year — with $34 billion of that being realized as profit. That’s a 38% profit margin! Unbelievable.
During their earnings call, Sundar Pichai announced their intention to spend $85 billion in capital expenditures throughout 2025 due to continued demand for their Cloud business segment — which has now generated $49 billion in revenue over the last 12 months.
While everyone is trying to cause the next “short squeeze” with whatever meme stock is hot at the moment… we’re investing into wonderfully profitable businesses at fair valuations.
Alphabet’s Gemini app now has over 450 million monthly active users, and their daily active users have grown by over +50% over the last six months.
Google is NOT asleep at the wheel when it comes to AI — and we’re enjoying the ride.
Austin’s Callout

Nvidia makes up 8% of the S&P 500, the highest ever on record.
Dating back to 1980, there’s never been a stock whose market cap has made up more than 7.6% of the S&P 500’s total weighting — until now. Nvidia now represents nearly 8% of the total weighting of the S&P 500.
As a reminder, the S&P 500 is a market cap-weighted index. This means as a company’s market cap grows (stock price goes up) their “weighting” in the index increases as well. For example, the “Magnificent Seven” make up a combined 33% weighting in the S&P 500, despite only being 7 out of the 500 names included in the index. The other 493 names make up the remaining 67% weighting.
So what’s going on?
Essentially, the world’s most valuable company is outpacing its peers. Nvidia’s stock price is up +27% year-to-date, compared to the rest of the Magnificent Seven’s mid-to-high single digit returns during the same period of time. When you’re pioneering the future of AI, things like this happen. In my humble opinion, Nvidia will become a $10 trillion dollar company by the end of the decade.
It’s so interesting to reflect upon who was in “first place” over the years — IBM, Exxon Mobil, Microsoft, and Apple. Haha, could you imagine IBM being the world’s most valuable company today?
Yes, the S&P 500 is a well-diversified index fund — but it’s very much concentrated right now in the Magnificent Seven. And honestly, for good reason. You read Robert’s Callout — Alphabet is investing $85 billion this year into AI because the demand for Google Cloud has never been higher. These trillion dollar companies are well capitalized to continue to benefit most from the continued rise of AI.
With that being said, don’t forget about value stocks — like Berkshire Hathaway. I have a hunch we’ll begin to soon see capital rotate out of high-beta names and into value.
The Rich Habits Radar
👉 Existing home sales fell in June as prices reached record high.
👉 Japan struck a trade deal with Trump — 15% tariffs and more.
👉 Tesla dropped on earnings miss, announced more affordable model.
👉 Google beat earnings and raised its AI capex guidance.
👉 Krispy Kreme, GoPro, OpenDoor joined this summers meme stock mania.
👉 Trump released AI action plan that outlined the Admin’s vision.
Get Free Resources w/ Our Referral Program!
Share this newsletter with 1 person and you’ll be sent our Financial Planning Workbook. Share it with 2 people and you’ll also be sent our video module explaining how Austin and Robert Analyze New Stocks.
It just takes a few moments — enjoy the resources!
Check ‘Em Out
Below is a list of our featured partners that we’ve vetted — with whom we have a personal relationship. Browse these exclusive offers curated just for you:
Real Estate — Download our FREE Real Estate Hacks Template
Budgeting — Download our FREE Budgeting Template
High-Yield Cash Account — Earn 4.1% on your savings
Public — Trade stocks, options, and crypto
Roi — Use code “Habits” and start tracking your net worth
Grifin — Automatically buy stock where you shop
Blossom — Manage and analyze your portfolio
Acorns — Get $35 free when you subscribe
Suriance — Protect your family with term life insurance
Video Course — Use code “Newsletter” for 15% off
Seeking Alpha — Optimize your portfolio
Credit Card Matrix — Find your next favorite card to swipe
Disclaimer: This is not financial advice or a recommendation for any investment. The content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice.
Public Disclosures: All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Cryptocurrency trading services are offered by Bakkt Crypto Solutions (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative and involves a high degree of risk. Cryptocurrency holdings are not protected by the FDIC or SIPC.
As part of the IRA Match Program, Public Investing will fund a 1% match of: (a) all eligible IRA transfers and 401(k) rollovers made to a Public IRA; and (b) all eligible contributions made to a Public IRA up to the account’s annual contribution limit. The matched funds must be kept in the account for at least 5 years to avoid an early removal fee. Match rate and other terms of the Match Program are subject to change at any time. See full terms here.